Paintbox Yarns
Brand identity

Paintbox Yarns is a low-cost range of Wool available in over 60 colours allowing for customers to buy large numbers of colours and different types of yarns. We created an accessible yet elevated brand for a budget wool range. It also needed to work well with the quantity of yarn colours and types. The die-cut circles used as a brand mark display each colour by simply displaying the wool in a paintbox whilst elevating the packaging. They also work well as a swatch palette to place colours together and create the perfect colour scheme.

Overview
Brand identity
Brand communications
Creative direction
Art direction
Brand & style guidelines